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The website dogholiday.com.mx had the following in the site, "Dog Holiday is the place your dog wants to be! Specially designed for the care and comfort of your best friend and to make his stay an unforgettable vacation." I analyzed that the website stated " Dogs play in apropriate groups in a large and shady playground." They also stated " Our idea is to allow dogs to be dog. Your loved-ones will enjoy Siesta and bedtime in comfortable and clean sleeping quarters Cabana Style. Our services include DOGGY DAYCARE, BOARDING 24hrs7 and OBEDIENCE TRAINING. Or find us on FACEBOOK." The meta header had playa diving as the first search term. This keyword was followed by playa del carmen, playa del carmen diving, and mexico which isn't as urgent as playa diving. The other words they used was diving. dive instruction is also included but could not be understood by web engines.